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Seo – Wearing The White Hat Part # 2

Seo – Wearing The White Hat Part # 2

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In our last article we discussed some of the parallels between “White Hat” and “Black Hat” Search Engine Optimization (SEO) approaches.
With this article I want to provide my top ten list of “White Hat” SEO strategies.

10) Forum Contribution – This strategy allows you to place knowledgeable comments on forums that are applicable to your online business. You place a link to your site in the signature for positive back linking.

9) Business Blog – You can use a blog to enable your customers to view you as more personable, but the marketing aspect and back links are a positive “White Hat” strategy.

8) RSS Feed – This strategy can be used in list building and in syndicating your web content and blog posts to interested individuals. This allows visitors to know every time you have new content to share.

7) Site map – By creating a site map useful to Google and Yahoo you will find they have a much easier time mapping and applying appropriate rankings. You are simply helping to speed up improved site rankings.

6) Link Requests – Don’t be bashful about sending out link requests to business acquaintances. These might be reciprocal links, but they don’t have to be. Back links to your site have a significant impact on improved site rankings.

5) Request Site Reviews – Visit an applicable business forum and request visitors review your site and provide honest feedback. Learn what you can from the feedback and make changes, but also realize you have increased site traffic and left your site link for others to follow.

4) Directory Submission – Submit your site information to general directories. However, when it comes to more specific directories make sure to send your information only to directories related to your business.

3) Update Your Site – Do not allow your site to remains static. Search engines like new information. If your site always stays the same it will not give either your visitors or the search engines a reason to spend much time with your site.

2) Original Content – When possible supply as much original content as possible for your site. This is gold to search engines. They place a high premium on knowledge-based, keyword enriched articles. However, this is not a once and for all proposition. Routinely replace content so your visitor and search engines have something new to read.

1) Article Submission – The nature of free article submission sites can allow you to take new or retired content and make it available for other sites to use. This strategy is especially useful in helping other sites while improving your ability to gain highly strategic backlinks due to the mandatory link provision in free article use.

Hopefully this helps you understand a bit better some of the things you can do legitimately to improve your site rankings and market your website to your best ethical advantage using “White Hat” SEO principles.

The 5 key steps to promoting your website

The 5 key steps to promoting your website

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Promoting your website can seem like a daunting, complicated task. The truth of it is that it’s not a trivial undertaking. But with some well laid plans, you can be sure that you’re leaving no stone unturned and working toward the best possible results.
Step 1: Preparation
– Prepare your website for the search engines –
This is a critical phase where elements such as keyphrase selection and web page optimization come into play. Whether you have a website already or not, this is where you need to start. Your site must be prepared and optimized to ensure that when the major search engines and directories visit your site, they index it properly and favourably.
Step 2: Popularity
– Establish a network of incoming links from other sites –
It is crucial that you establish plenty of quality, relevant links to your site. This typically means approaching websites in your industry (be they indirect competitors, vendors, suppliers or directory owners) and asking for a link, or offering to exchange links. Having a strong initial link popularity greatly increases the chances that the major search engines will find you before you even let them know you’re out there. During this phase you should also consider purchasing pay-for-inclusion memberships at some of the major directories. Although the costs can add up and typically need to be renewed yearly, the links that they provide are often extremely valuable.
Step 3: Broadcasting
– Let the search engines and directories know about your site –
This step is essentially web site submission. You should be submitting not only your site, but all pages within your site to the major search engines and directories. You can do this both manually and automatically (if you have the tools). Getting listed with the major players typically takes anywhere from 2 to 12 weeks. As such, you should continue this step until all your pages are indexed on all the search engines. But be careful: once a page is indexed, don’t keeping submitting it to that search engine; your work there is done.
Step 4: Advertising
– Purchasing of targeted visitors across the web –
This step involves elements such as pay-per-click campaigns, newsletter ads, website ads, etc. Depending on your budget, this step can be as expensive as you choose. So long as you invest in the right programs and design your ad copy properly, you stand to make an excellent return on your investment here.
Step 5: Monitoring
– Keep an eye on your site’s standings –
Often the most overlooked step, you need to be very vigilante of how your site is performing in the eyes of the search engines. Have your keyphrase rankings increased? Decreased? When? Why? Tracking and charting your progress is extremely important to measuring the effectiveness of any changes you make to your promotion campaign.
So now what?
Now that you’ve gone through the 5 key steps, it’s time to repeat the process. Actually, once you complete a phase you should never leave it alone. You should be addressing each of these 5 steps on an on-going basis.
Optimized pages become un-optimized the moment a search engine changes its ranking algorithm; which, as any SEO specialist will tell you, happens all too often and all too randomly.
Sites will drop their link to your site without letting you know, or maybe add you and not tell you. Keep your ear to the ground on this front to ensure that you’re capitalizing on any opportunities and keeping your inbound link numbers high. You can also do some optimization with your pay-for-inclusion listings, so take advantage of that.
Pay-per-click advertising is a complete science unto itself, so expect to spend plenty of time learning which keyphrases and ads works, and which don’t. Freshen up your ads to grab attention if they’re underperforming.
And finally, by tracking your progress you will ensure there are no surprises. Well, there are sure to be surprises, but hopefully you won’t find out about them two months after the fact. Good luck!

PLR Content – Growing The Content Is Kingdom

PLR Content – Growing The Content Is Kingdom

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We all know that content is king. Since content is king, so have you ever wonder how can we increase the number of content we are able to utilize?

Not everyone is good at writing, or even like writing. For these people, continuing writing article after article to use for submissions and posting to their sites become an irritating task. The more they write, the less enthusiastic they are. So, how can we get around the one thing that all internet marketers hate doing?

So where can you find these PLR Content to use as your own? Well, there are many services out there that offer quality content that members are free to use in which ever way they deem appropriate. Of course the option of taking content from the many article directories out there is possible, however there is one thing that limits this method and that is the fact you are required to add in the author box that comes attached to the article you are wanting to use. This means their link will also have to appear on your page, sucking out Google Page Rank that would normally filter through to the other pages on your site. The other disadvantage is the fact that hundreds if not thousands of other marketers out there would be doing the exact same thing. Having the same page on your site as thousands of other people makes it incredibly hard to rank in the search engines.

So What’s The Other Option? The other option would be PLR Content. If you haven’t heard about PLR(private label rights) content then it’s basically this – content that you can take and use as your own to submit to article directories, on your site, in an email series or any other method where content necessary. You would be to pay for your PLR content. There are many services that offer content to their members. This usually means you’ll have to share the content with a limited amount of people. Only members will have access to the content, however there are some things you need to look out for.

Firstly how many people will have access to the same content as you? If the service you are looking at requires you to share their content with a thousand other members, then what’s the point? You may as well go out and grab content from article directories.

Secondly work out how much you’ll be paying per article. If a membership costs $100 and in that membership you’re going to have access to two hundred articles that would mean the cost per article is going to be $0.50. Therefore a membership that offered 400 articles would make the cost per article half of that.

Custom Screen Printing For Promotional Apparel

Over the past few years, custom t-shirts become extremely taken by women. Contain something wonderful happen within their lives in addition they want to share that news with the world. Whether this news mainly because are getting married or whether it is that may possibly having a baby, ladies are putting the best thing onto their clothing. In combination with this, usually are very well being created and designed with the fashion woman in mind, as well as do not have to worry regarding shirt clashing with your personal style. You will never look better damaged spreading your good news to the earth.

After Sales Service: Suppose you get Promotional Items free with the particular product. Now suddenly, products stop functionality. Then, you call the company to email in their person for checking them. Now, here lies the million dollar question. How quickly do the people address you? Quit come promptly and focus on your challenge? This shows the company’s after sales service record after selling a service. If they respond to the customer call soon and on time, should get enhance the business’ name and goodwill. If your after sales service is good, think good with regards to their response rate and will refer they to pals and family.

Today, Coffee Mugs have join everyday lifespan. They’ve become staple drink wares since many people are hooked to coffee. To pick people hooked to coffee is caffeine, a fast acting herbal medicine. Caffeine blocks adenosine, a chemical which sends the signal to eager for sleep . telling how the body’s tired and must sleep. When caffeine enters the body, cells quickly absorb that will. Caffeine then intercepts adenosine, this means that brain wide awake. Right here is the kind if buzz that coffee lovers can’t get enough at.

Such is the case with ceramic coffee mugs in which you give to your customers. You’re able to give out for a number of several reasons. You may mail them to prospects as a part of a thank you package at the end from the year, an individual may all of them to customers when they’re buying a certain quantity of items from your organization. Either way, happen to be showing your customers that you appreciate their business and when you appreciate their business, that provides a great deal of chance for future commerce.

Another big plus out of all these Custom T Shirts are that they are much inexpensive yet the gift to present. It is highly affordable because of the increasing competition among t shirt retailers. These kind of are perfect from utility reason for view as everyone love wearing T-Shirts.

Mousepads: These custom promotional products are well worth the cost. If people need mousepads and you offer them one, effectively guaranteed to understand your company if subjected to testing using it every time they check their Twitter and facebook.

And since you’ve completed all that work, you probably complete the set-up process too, eliminating that cost as better. All that’s left is the price the shirt and might to have your design printed. Just have held on time, but you’ve saved money. This changes accomplishing this from a chore for you to some breeze. Designing your customized t-shirts by no means been this simple!

Starting A Beach Business

Who doesn’t love coffee mugs, especially ones are generally made in order to unique and inventive? If you operate in an office you’ve probably seen many types of mugs around someone. From basic solid colored ones to ones with designs and also even several that in order to personalized. In the current world can certainly find different types of mugs and that isn’t right company you’re even able to create your own by benefits of the own design and prints. You will also find that companies now make humorous mugs to wear anyone’s day early a . m ..

B. Pricing: Most sites are quite transparent towards pricing, providing can assortment. The prices are generally as per the quantity, color and organization of the blank item you select, as also for the screen-printing, the quantity of colors make use of in your design. So, look for the best competitive prices online, for you are no hidden charges and shipping is completely. You’re sure to find such sites. Word-of-mouth testimonials of friends and colleagues are a powerful way to choose websites like these.

Family reunion t shirts are often given at as part of a package of tokens. If you are creating a family reunion, you could be doing so by organizing a large gathering entails food and drink as well as even involve entertainment. A few are small, some have large and held at banquet halls. Because it costs money for these events, people that are attending pay a fee. In exchange, they get to consume food and watch the fun. You can make it even more enjoyment by definitely Custom T Shirts as gifts.who doesn’t like a t t-shirt? You can even commemorate the family reunion with custom sweatshirts if the climate is better suited.

When a couple of who you are going to supply the steady premium to, you are likely to be perfect for figure out which premium would be best. A good option is to get different printed Promotional Items to grant out to several people. Much of the different those that you would do well to give products to are prospects, general market . pass by, and key customers.

Personalized Coffee Mugs – Personalized Coffee Mugs are on the list of most popular gift choices coffee followers. You can get a quirky mug that highlights a part of their personality in an amusing way, or go better serious route and pick a set of high-quality everyday coffee mugs that they prefer for the next several years.

Employees Carbohydrates give promotional mugs to all your employees. About to create good feelings these people. And (yes, there’s an ‘and’) it will get your message seen by wind up your employees know. You kill two birds with one stone, right?

And since you’ve completed all that work, you might complete the set-up process too, eliminating that cost as well. All that’s left is the price the shirt and the cost to have your design printed. Linkedin profile have held on time, but you’ve saved money. This changes accomplishing this from a chore together with breeze. Designing your customized t-shirts has never been this straightforward!

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