Seo – Wearing The White Hat Part # 2
In our last article we discussed some of the parallels between “White Hat” and “Black Hat” Search Engine Optimization (SEO) approaches. With this article I want to provide my top ten list of “White Hat” SEO strategies.
10) Forum Contribution – This strategy allows you to place knowledgeable comments on forums that are applicable to your online business. You place a link to your site in the signature for positive back linking.
9) Business Blog – You can use a blog to enable your customers to view you as more personable, but the marketing aspect and back links are a positive “White Hat” strategy.
8) RSS Feed – This strategy can be used in list building and in syndicating your web content and blog posts to interested individuals. This allows visitors to know every time you have new content to share.
7) Site map – By creating a site map useful to Google and Yahoo you will find they have a much easier time mapping and applying appropriate rankings. You are simply helping to speed up improved site rankings.
6) Link Requests – Don’t be bashful about sending out link requests to business acquaintances. These might be reciprocal links, but they don’t have to be. Back links to your site have a significant impact on improved site rankings.
5) Request Site Reviews – Visit an applicable business forum and request visitors review your site and provide honest feedback. Learn what you can from the feedback and make changes, but also realize you have increased site traffic and left your site link for others to follow.
4) Directory Submission – Submit your site information to general directories. However, when it comes to more specific directories make sure to send your information only to directories related to your business.
3) Update Your Site – Do not allow your site to remains static. Search engines like new information. If your site always stays the same it will not give either your visitors or the search engines a reason to spend much time with your site.
2) Original Content – When possible supply as much original content as possible for your site. This is gold to search engines. They place a high premium on knowledge-based, keyword enriched articles. However, this is not a once and for all proposition. Routinely replace content so your visitor and search engines have something new to read.
1) Article Submission – The nature of free article submission sites can allow you to take new or retired content and make it available for other sites to use. This strategy is especially useful in helping other sites while improving your ability to gain highly strategic backlinks due to the mandatory link provision in free article use.
Hopefully this helps you understand a bit better some of the things you can do legitimately to improve your site rankings and market your website to your best ethical advantage using “White Hat” SEO principles.
The 5 key steps to promoting your website
Promoting your website can seem like a daunting, complicated task. The truth of it is that it’s not a trivial undertaking. But with some well laid plans, you can be sure that you’re leaving no stone unturned and working toward the best possible results.
Step 1: Preparation
– Prepare your website for the search engines –
This is a critical phase where elements such as keyphrase selection and web page optimization come into play. Whether you have a website already or not, this is where you need to start. Your site must be prepared and optimized to ensure that when the major search engines and directories visit your site, they index it properly and favourably.
Step 2: Popularity
– Establish a network of incoming links from other sites –
It is crucial that you establish plenty of quality, relevant links to your site. This typically means approaching websites in your industry (be they indirect competitors, vendors, suppliers or directory owners) and asking for a link, or offering to exchange links. Having a strong initial link popularity greatly increases the chances that the major search engines will find you before you even let them know you’re out there. During this phase you should also consider purchasing pay-for-inclusion memberships at some of the major directories. Although the costs can add up and typically need to be renewed yearly, the links that they provide are often extremely valuable.
Step 3: Broadcasting
– Let the search engines and directories know about your site –
This step is essentially web site submission. You should be submitting not only your site, but all pages within your site to the major search engines and directories. You can do this both manually and automatically (if you have the tools). Getting listed with the major players typically takes anywhere from 2 to 12 weeks. As such, you should continue this step until all your pages are indexed on all the search engines. But be careful: once a page is indexed, don’t keeping submitting it to that search engine; your work there is done.
Step 4: Advertising
– Purchasing of targeted visitors across the web –
This step involves elements such as pay-per-click campaigns, newsletter ads, website ads, etc. Depending on your budget, this step can be as expensive as you choose. So long as you invest in the right programs and design your ad copy properly, you stand to make an excellent return on your investment here.
Step 5: Monitoring
– Keep an eye on your site’s standings –
Often the most overlooked step, you need to be very vigilante of how your site is performing in the eyes of the search engines. Have your keyphrase rankings increased? Decreased? When? Why? Tracking and charting your progress is extremely important to measuring the effectiveness of any changes you make to your promotion campaign.
So now what?
Now that you’ve gone through the 5 key steps, it’s time to repeat the process. Actually, once you complete a phase you should never leave it alone. You should be addressing each of these 5 steps on an on-going basis.
Optimized pages become un-optimized the moment a search engine changes its ranking algorithm; which, as any SEO specialist will tell you, happens all too often and all too randomly.
Sites will drop their link to your site without letting you know, or maybe add you and not tell you. Keep your ear to the ground on this front to ensure that you’re capitalizing on any opportunities and keeping your inbound link numbers high. You can also do some optimization with your pay-for-inclusion listings, so take advantage of that.
Pay-per-click advertising is a complete science unto itself, so expect to spend plenty of time learning which keyphrases and ads works, and which don’t. Freshen up your ads to grab attention if they’re underperforming.
And finally, by tracking your progress you will ensure there are no surprises. Well, there are sure to be surprises, but hopefully you won’t find out about them two months after the fact. Good luck!
PLR Content – Growing The Content Is Kingdom
We all know that content is king. Since content is king, so have you ever wonder how can we increase the number of content we are able to utilize?
Not everyone is good at writing, or even like writing. For these people, continuing writing article after article to use for submissions and posting to their sites become an irritating task. The more they write, the less enthusiastic they are. So, how can we get around the one thing that all internet marketers hate doing?
So where can you find these PLR Content to use as your own? Well, there are many services out there that offer quality content that members are free to use in which ever way they deem appropriate. Of course the option of taking content from the many article directories out there is possible, however there is one thing that limits this method and that is the fact you are required to add in the author box that comes attached to the article you are wanting to use. This means their link will also have to appear on your page, sucking out Google Page Rank that would normally filter through to the other pages on your site. The other disadvantage is the fact that hundreds if not thousands of other marketers out there would be doing the exact same thing. Having the same page on your site as thousands of other people makes it incredibly hard to rank in the search engines.
So What’s The Other Option? The other option would be PLR Content. If you haven’t heard about PLR(private label rights) content then it’s basically this – content that you can take and use as your own to submit to article directories, on your site, in an email series or any other method where content necessary. You would be to pay for your PLR content. There are many services that offer content to their members. This usually means you’ll have to share the content with a limited amount of people. Only members will have access to the content, however there are some things you need to look out for.
Firstly how many people will have access to the same content as you? If the service you are looking at requires you to share their content with a thousand other members, then what’s the point? You may as well go out and grab content from article directories.
Secondly work out how much you’ll be paying per article. If a membership costs $100 and in that membership you’re going to have access to two hundred articles that would mean the cost per article is going to be $0.50. Therefore a membership that offered 400 articles would make the cost per article half of that.
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"description": "Promotional items, promotional products,custom t shirts, printed coffee mugs, and more than 400K more items all available to promote your business from Rush Advertising.",
"streetAddress": " 3030 N Maroa Ave # 102",
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"telephone": "(559) 224-5079"
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